Social Media App Review: Unilyzer

Need a single view of your social media world and frustrated with bouncing between multiple sites to check your progress? You’re not alone and Unilyzer is a potential solution. Unlike some of the social media suites that provide Monitoring, Contribution and Measurement, Unilyzer is focused on one thing: Measurement. The premise behind Unilyzer is that we all need a single dashboard to track our social media...

Tracking Social Media with Google Analytics and Hootsuite

Hootsuite just added a new capability that allows users to create custom URL Parameters for analytics tracking.  This is very powerful and has been on my Hootsuite “wishlist” for quite a while. Here’s why:  one of the issues with social media contributions  is that tracking outcomes and associating them to Social Media Objectives is quite difficult (though definitely not impossible). This new...

Doing It Right – McKinsey Integrates Social Media

McKinsey is recognized as a premier Strategy firm and a business thought-leader. From what you will see next, their thought leadership evidently extends to their marketing and social media activities as well.  I have subscribed to McKinsey Quarterly for quite a while and have always been impressed with their insights. The most recent edition exemplifies some great social media best practices.  This post highlights...

5 Must Have Social Media Components For Your Corporate Website

I have recently been asked (multiple times)  “What are the must have Social Media components for a corporate website?”.  And like a lot of answers to social media questions, it depends on your objectives, your industry and your target customers. With that said, your website is central to your social media presence and is where your customers will get the “official” information on your...

“Gasp” Twitter isn’t for everyone. Is it for you?

When discussing  Social Media with B2B and B2C executives, the conversation invariably gets  to some form of: “Should I be using Twitter?” It’s an important question and I give the same answer every time “It depends”. Businesses should not be Twittering for the sake of Twittering because it is the “hot Social Media thing”. Businesses should be Twittering if it...