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  • Social Media Marketing Framework
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Tag Archives: Twitter


Social Media App Review: Unilyzer

By Graham Lubie | March 21, 2010 | Category Marketing, Social Media, Technology

Need a single view of your social media world and frustrated with bouncing between multiple sites to check your progress? You’re not alone and Unilyzer is a potential solution. Unlike some of the social media suites that provide Monitoring, Contribution and Measurement, Unilyzer is focused on one thing: Measurement. The premise behind Unilyzer is that […]

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Tracking Social Media with Google Analytics and Hootsuite

By Graham Lubie | March 9, 2010 | Category Marketing, Social Marketing, Social Media, Uncategorized

Hootsuite just added a new capability that allows users to create custom URL Parameters for analytics tracking. This is very powerful and has been on my Hootsuite “wishlist” for quite a while. Here’s why: one of the issues with social media contrib Car Leasing Kit And Guide utions is that tracking outcomes and associating them […]

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Doing It Right – McKinsey Integrates Social Media

By Graham Lubie | February 5, 2010 | Category Social Media, Strategy

McKinsey is recognized as a premier Strategy firm and a business thought-leader. From what you will see next, their thought leadership evidently extends to their marketing and social media activities as well. I have subscribed to McKinsey Quarterly for quite a while and have always been impressed with their insights. The most recent edition exemplifies […]

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5 Must Have Social Media Components For Your Corporate Website

By Graham Lubie | February 1, 2010 | Category Marketing, Social Media, Technology, Uncategorized

I have recently been asked (multiple times) “What are the must have Social Media components for a corporate website?”. And like a lot of answers to

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“Gasp” Twitter isn’t for everyone. Is it for you?

By Graham Lubie | December 28, 2009 | Category Marketing, Social Media, Technology

When discussing Social Media with B2B and B2C executives, the conversation invariably gets to some form of: “Should I be using Twitter?” It’s an important question and I give the same answer every time “It depends”. Businesses should not be Twittering for the sake of Twittering because it is the “hot Social Media thing”. Businesses […]

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Twitter? Show Me The B2B ROI

By Graham Lubie | June 20, 2009 | Category Marketing, Social Marketing, Social Media

A colleague of mine recently asked if we were doing anything with Twitter, and she was shocked when I said “No”. I proceeded to explain that while I am always looking for new ways to get exposure for IQ, I can’t justify the expense (yes I know it’s free – but as with any other […]

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About


Welcome to my personal blog. It is a collection of articles about trends in the world of digital marketing and commerce. A world that I am immersed in.

I am a digital marketer with a with a passion for defining and implementing technologies that drive business growth. After around 15 years of working as a business consultant and marketing advisor for some of the most successful global companies and a couple of high growth start-ups.

I am a partner at Accorin, a leading Boston e-commerce agency where I lead the digital strategy practice. In this role I work with leading B2B and B2C organizations to define, plan and implement their multi-channel commerce, web, mobile and digital marketing programs.

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All content on this site by Graham Lubie is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Based on the work at GrahamLubie.com.

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Categories

  • Design Thinking
  • e-commerce
  • Frameworks
  • Interactive & Digital Marketing
  • IT
  • Management and Leadership
  • Marketing
  • Product Management
  • Remarkable Ideas
  • Social Marketing
  • Social Media
  • Strategy
  • Technology
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