By Graham Lubie | March 21, 2010 | Category Marketing, Social Media, Technology
Need a single view of your social media world and frustrated with bouncing between multiple sites to check your progress? You’re not alone and Unilyzer is a potential solution. Unlike some of the social media suites that provide Monitoring, Contribution and Measurement, Unilyzer is focused on one thing: Measurement. The premise behind Unilyzer is that […]
Read MoreBy Graham Lubie | March 9, 2010 | Category Marketing, Social Marketing, Social Media, Uncategorized
Hootsuite just added a new capability that allows users to create custom URL Parameters for analytics tracking. This is very powerful and has been on my Hootsuite “wishlist” for quite a while. Here’s why: one of the issues with social media contrib Car Leasing Kit And Guide utions is that tracking outcomes and associating them […]
Read MoreBy Graham Lubie | February 5, 2010 | Category Social Media, Strategy
McKinsey is recognized as a premier Strategy firm and a business thought-leader. From what you will see next, their thought leadership evidently extends to their marketing and social media activities as well. I have subscribed to McKinsey Quarterly for quite a while and have always been impressed with their insights. The most recent edition exemplifies […]
Read MoreBy Graham Lubie | February 1, 2010 | Category Marketing, Social Media, Technology, Uncategorized
I have recently been asked (multiple times) “What are the must have Social Media components for a corporate website?”. And like a lot of answers to
Read MoreBy Graham Lubie | December 28, 2009 | Category Marketing, Social Media, Technology
When discussing Social Media with B2B and B2C executives, the conversation invariably gets to some form of: “Should I be using Twitter?” It’s an important question and I give the same answer every time “It depends”. Businesses should not be Twittering for the sake of Twittering because it is the “hot Social Media thing”. Businesses […]
Read MoreBy Graham Lubie | June 20, 2009 | Category Marketing, Social Marketing, Social Media
A colleague of mine recently asked if we were doing anything with Twitter, and she was shocked when I said “No”. I proceeded to explain that while I am always looking for new ways to get exposure for IQ, I can’t justify the expense (yes I know it’s free – but as with any other […]
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