Doing It Right – McKinsey Integrates Social Media

McKinsey is recognized as a premier Strategy firm and a business thought-leader. From what you will see next, their thought leadership evidently extends to their marketing and social media activities as well.  I have subscribed to McKinsey Quarterly for quite a while and have always been impressed with their insights. The most recent edition exemplifies some great social media best practices.  This post highlights...

5 Must Have Social Media Components For Your Corporate Website

I have recently been asked (multiple times)  “What are the must have Social Media components for a corporate website?”.  And like a lot of answers to social media questions, it depends on your objectives, your industry and your target customers. With that said, your website is central to your social media presence and is where your customers will get the “official” information on your...

Making sense of the madness. Introducing the Social Media Marketing Framework!

Over the last six months I have had a lot of conversations about how “useless Social Media is”. Well, I disagree and hopefully I have been able to convince many of the people that I was speaking with otherwise. The root of why they feel Social Media is “useless”, is that it is chaotic with constant change.  If you are not immersed in Social Media and have a plan to incorporate Social Media...

Social Media is NOT the only tool in the Marketing toolbox

I started out this post with the title “Social Media Marketing is no Island” to reflect the idea that SMM is not by itself “out there”. It should be an integral part of the Marketing toolbox – though just a part. With all the hype around Social Media, it is easy to forget that it really only covers 1 of Kotler’s 4Ps of marketing, namely Promotion. Of promotion, it is only 1 of...

5 very interesting insights into Social Media from Cisco

Cisco just released a study that “Reveals Proliferation of Consumer-Based Social Networking Throughout the Enterprise and a Growing Need for Governance and IT Involvement”.  Here are some very enlightening quotes from CNN on the study: Evgeny Kaganer, Ph.D., lead researcher and assistant professor, IESE Business School “The research findings spotlight an underestimation of the power and influence...