Top Social Media Sharing Trends

If your business is like any of the businesses that I work with on a daily basis, you have a finite $ and resouce budget (stating the obvious – huh?). So, given budget constraints, which Social Media networks do you allocate your resources to? There are a lot of different criteria that should come into play, but here are some Social Media sharing trends that can guide you: Top AddThis Social Media Sharing...

New Gig, New Horizons

After working for the last 10+ years as a marketing and product management exec in the software industry, I am delighted to be returning to my services roots. Right out of college I worked for Accenture (then Andersen Consulting) as a consultant, and I loved the fast pace, variety, client interaction and working with leading edge technology. I was at Accenture when client-server was still new and “C” was...

Social Media App Review: Unilyzer

Need a single view of your social media world and frustrated with bouncing between multiple sites to check your progress? You’re not alone and Unilyzer is a potential solution. Unlike some of the social media suites that provide Monitoring, Contribution and Measurement, Unilyzer is focused on one thing: Measurement. The premise behind Unilyzer is that we all need a single dashboard to track our social media...

Tracking Social Media with Google Analytics and Hootsuite

Hootsuite just added a new capability that allows users to create custom URL Parameters for analytics tracking.  This is very powerful and has been on my Hootsuite “wishlist” for quite a while. Here’s why:  one of the issues with social media contributions  is that tracking outcomes and associating them to Social Media Objectives is quite difficult (though definitely not impossible). This new...

Social Media App Review: Biz360

Over the last 6 months I have evaluated a lot of applications for Social Media Monitoring, Contribution and Measurement (M-C-M) on behalf of clients. Starting with this blog post on Biz360, I will be publishing the results of these evaluations each month. Each evaluation covers the functionality in the application at the time of the review and uses a standard set of criteria to enable “apples-to-apples”...