Do It Pro Bono in 2010

About two years ago I started volunteering with the Taproot Foundation as an Account Director. If you are unfamiliar with Taproot Foundation, they are a non-profit organization that recruits marketing professionals to assist other non-profits with their marketing programs. As a volunteer or non-profit, it is a fantastic organization and I highly recommend working with them. They also do a tremendous job of using...

Social Media Video Posting – It’s Not Just About YouTube

As social networks grow, a handful of large sites seem to be “sucking the oxygen” away from a lot of other options and getting the majority of content postings. This is particularly evident in Video postings and sharing. You Tube is by far the most dominant, gets the most mentions and has the largest inventory of content. While I encourage postings to YouTube as a general practise, we can’t lose...

The Dark Secret of Social Media….it’s NOT free

Do a search on Google using the terms “social media free” and you get 242,000,000 results, then do a search on “social media costs” and you only get 92,200,000. Clearly 92 million is a lot of results, but the 2.5x difference seems to indicate a belief that Social Media  is Free. It is not – there are costs. For the most part, these social media costs fall into the following general...

Social Marketing Apps – Clutter Buster Daily Tweet

New Social Media Marketing apps are popping up every day, and it is tough to keep track of all the different players. So, starting today, I am sending a once-a-day Tweet highlighting an innovative Social Media Marketing app. Here’s the general format: [AppName]-[Bit.ly URL]-[Type] #socmktgapps. Break through the clutter…..follow me on Twitter and hear about the best and most innovative Social...

Good list of social media Do’s and Don’ts

Dave Nelsen of Vistage has written a good list of the 10 Do’s and Don’ts of Social Media. I highly recommend it for anybody thinking about getting started in Social Media. Check it out....