Micro ISVs are the Garage Bands of technology

Balsamiq (see prior post) bills itself as a Micro ISV. Until a couple of weeks ago, I had never heard the term “Micro ISV” so I decided to dig a bit deeper. My findings in a nutshell: Micro ISVs are a very interesting concept and are viable because of the seismic changes that we are experiencing in marketing and technology. Here’s a basic definition: “A Micro ISV is an Independent Software...