New Gig, New Horizons

After working for the last 10+ years as a marketing and product management exec in the software industry, I am delighted to be returning to my services roots. Right out of college I worked for Accenture (then Andersen Consulting) as a consultant, and I loved the fast pace, variety, client interaction and working with leading edge technology. I was at Accenture when client-server was still new and “C” was...

Doing It Right – McKinsey Integrates Social Media

McKinsey is recognized as a premier Strategy firm and a business thought-leader. From what you will see next, their thought leadership evidently extends to their marketing and social media activities as well.  I have subscribed to McKinsey Quarterly for quite a while and have always been impressed with their insights. The most recent edition exemplifies some great social media best practices.  This post highlights...

Social Media is NOT the only tool in the Marketing toolbox

I started out this post with the title “Social Media Marketing is no Island” to reflect the idea that SMM is not by itself “out there”. It should be an integral part of the Marketing toolbox – though just a part. With all the hype around Social Media, it is easy to forget that it really only covers 1 of Kotler’s 4Ps of marketing, namely Promotion. Of promotion, it is only 1 of...

“Gasp” Twitter isn’t for everyone. Is it for you?

When discussing  Social Media with B2B and B2C executives, the conversation invariably gets  to some form of: “Should I be using Twitter?” It’s an important question and I give the same answer every time “It depends”. Businesses should not be Twittering for the sake of Twittering because it is the “hot Social Media thing”. Businesses should be Twittering if it...

2010 Social Media Marketing budgets to increase between 43% and 79%

Marketing Sherpa just released results on Social Media budget trends for 2010. Not surprisingly, companies will be allocating a whole lot more $ to Social Media Marketing in 2010 than they did in 2009. Given the justifiable hype around Social Media, I anticipate a lot more companies implementing their Social Media Frameworks in 2010. Here is the link to their chart: “Social marketing budgets to grow in...