3 Reasons Hootsuite Is A Must For Corporate Social Media Teams

When evaluating social media engagement and analytics tools, Hootsuite needs to be in the conversation for 3 main reasons: 1. Secure Social Profiles Hootsuite’s recent launched of Secure Social Profiles is a fantastic new capability that can help prevent “brainless engagement”. Here is how they describe the update: “HootSuite’s new Secure Profiles feature prevents accidental updates by team...

Hootsuite 5 Delivers

Over the last year, Hootsuite has become my preferred (and recommend) social media Monitoring and Contribution Tool. The latest Hootsuite release delivers a great set of new features that enhances Hootsuite’s capabilities in Monitoring and Contribution. Of the five or six main features, the two most important are (1) the Facebook enhancements, and (2) the Google Analytics integration. 1. Facebook sharing...

Tracking Social Media with Google Analytics and Hootsuite

Hootsuite just added a new capability that allows users to create custom URL Parameters for analytics tracking.  This is very powerful and has been on my Hootsuite “wishlist” for quite a while. Here’s why:  one of the issues with social media contributions  is that tracking outcomes and associating them to Social Media Objectives is quite difficult (though definitely not impossible). This new...