Social Media App Review: Unilyzer

Need a single view of your social media world and frustrated with bouncing between multiple sites to check your progress? You’re not alone and Unilyzer is a potential solution. Unlike some of the social media suites that provide Monitoring, Contribution and Measurement, Unilyzer is focused on one thing: Measurement. The premise behind Unilyzer is that we all need a single dashboard to track our social media...

Tracking Social Media with Google Analytics and Hootsuite

Hootsuite just added a new capability that allows users to create custom URL Parameters for analytics tracking.  This is very powerful and has been on my Hootsuite “wishlist” for quite a while. Here’s why:  one of the issues with social media contributions  is that tracking outcomes and associating them to Social Media Objectives is quite difficult (though definitely not impossible). This new...