A SaaS Go-To-Market Segmentation Framework

While SaaS is a relatively new deployment option (since ~1998), it is still governed by the fundamental rules of B2B marketing: understand your customer (research), make sure that you connect with them (lead gen), and then provide them with a value proposition that they can’t refuse (product positioning). Sort of like the Godfather movie but without the terminal consequences. It’s a terribly summarized...