Cloud Computing is THE SaaS killer…with a little help from some friends.

Did the title make you go “HUH”? Let me explain. First a couple of definitions: SaaS or Software as a Services [from Wikipedia] – “is a model of software deployment whereby a provider licenses an application to customers for use as a service on demand.” Key characteristics:  network-based access to, and management of, commercially available software activities managed from...

A SaaS Go-To-Market Segmentation Framework

While SaaS is a relatively new deployment option (since ~1998), it is still governed by the fundamental rules of B2B marketing: understand your customer (research), make sure that you connect with them (lead gen), and then provide them with a value proposition that they can’t refuse (product positioning). Sort of like the Godfather movie but without the terminal consequences. It’s a terribly summarized...