Staples (the office supplies store) recently launched a new eCommerce site with a new merchandising strategy that significantly extends beyond their traditional “office supplies” niche. In addition to standard eCommerce capabilities and new product merchandising, they have introduced a lot more products and marketplace capabilities for 3rd party sellers. It is a big eCommerce jump. […]Read More
Tag Archives: B2B
Enterprise B2B – It's all about the Value Proposition…..feature/function just gets you into the game.
I have been helping a former colleague (Mark) create the marketing plan and product roadmap for a new product concept that he is working on. Without revealing the details of the idea, it is a very innovative B2B SaaS solution for Cloud Computing management. Along the way, one question has consistently driven him crazy. Here […]Read More
A colleague of mine recently asked if we were doing anything with Twitter, and she was shocked when I said “No”. I proceeded to explain that while I am always looking for new ways to get exposure for IQ, I can’t justify the expense (yes I know it’s free – but as with any other […]Read More