Amazon Kindle – it’s not the device, it’s Design Thinking that drives it’s success.

When I go online to buy something, 80% of the time I start and end at www.amazon.com. Recently I got a Kindle so that number will probably go even higher…..and Amazon does a superb job of making sure that it does. What makes the Amazon experience so remarkable, is that the component parts of their service come together to create a superior whole.  Amazon exemplifies idea of  “positioning within an...

Social Media App Review: Unilyzer

Need a single view of your social media world and frustrated with bouncing between multiple sites to check your progress? You’re not alone and Unilyzer is a potential solution. Unlike some of the social media suites that provide Monitoring, Contribution and Measurement, Unilyzer is focused on one thing: Measurement. The premise behind Unilyzer is that we all need a single dashboard to track our social media...

Tracking Social Media with Google Analytics and Hootsuite

Hootsuite just added a new capability that allows users to create custom URL Parameters for analytics tracking.  This is very powerful and has been on my Hootsuite “wishlist” for quite a while. Here’s why:  one of the issues with social media contributions  is that tracking outcomes and associating them to Social Media Objectives is quite difficult (though definitely not impossible). This new...