Methods are the tactical building blocks of Social Media and can be broken into three groups:
- Activities which includes Monitoring of the on-going conversations, Contribution to existing conversations as well as starting new ones, and Measurement of the results;
- Content which includes the many different types of media that are distributed online; and
- Conversation Channels which includes the sites and services where Content is contributed and consumed.
This framework identifies a variety of different Content types and Conversation Channels but they are not meant to be comprehensive. There are a lot of new options constantly emerging, and these are just a guide.