Methods

Methods are the tactical building blocks of Social Media and can be broken into three groups:

• Activities which includes Monitoring of the on-going conversations, Contribution to existing conversations as well as starting new ones, and Measurement of the results; 
• Content which includes the many different types of media that are distributed online; and
• Conversation Channels which includes the sites and services where Content is contributed and consumed.

This framework identifies a variety of different Content types and Conversation Channels but they are not meant to be comprehensive. There are a lot of new options constantly emerging, and these are just a guide.