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Social Media Marketing Framework

For many, Social Media is a chaotic and scary new place. To me, it’s an opportunity for savvy organizations to accelerate their growth with this exciting new addition to integrated marketing and communications. To deliver repeatable and measurable business results, I have developed this Social Media Marketing Framework (or shortened for Twitter to #SMMF). The Framework provides an execution blueprint that you can use to structure your social marketing activities to deliver exceptional results. This is not a framework for all Social Media (ie. HR, Customer Support, etc.), it is focused on Marketing and Communications and defines common components that can be added by organizations to their existing marketing mix.

The genesis of this framework was a comment and question from one of my clients: “There is so much social ‘stuff’ out there between Twitter and Facebook and blogs and this and that, how can I make sense of the social media opportunity, get started now, and then expand my activities in Social Media once I am more comfortable?” This Social Media Marketing Framework is my answer how! It can be used to get your social media marketing programs off the ground, or it can be used to structure and expand on the programs that you have already started.

If you are looking for a “pretty” marketing presentation about why you need to get into Social Media Marketing, this Social Media Marketing Framework is not it. There are a lot of excellent ones explaining the potential of Social Media Marketing available online. The Social Media Marketing Framework is designed to be a practical and actionable blueprint that’s based on my own experiences, and on the experiences of other marketing experts that have run marketing campaigns (traditional and social), delivered interactive/technology services, and deployed repeatable processes and methodologies across multiple global industries leaders.

There are five main components to the Social Media Marketing Framework: (1) Objectives, (2) Measures, (3) Methods, (4) Initiatives, and (5) Operations. Each of these components has sub-parts that can work together and support your social media marketing activities. The rest of this slide deck expands on each of these components and includes a variety of different examples that can provide guidance as you implement Social Media for your B2B, B2C or Non-profit organization.

I hope that you find this Social Media Marketing Framework helpful. Many thanks to all those that have helped me refine (and continue to refine) my thinking in the area of Social Media Marketing.

Cheers, Graham

BTW – Like what you see? Feel free to use it under the Creative Commons license. You can download a PDF version here or view a PPT version of it here. Need help with setting up your Social Media programs? Let’s talk.

5 Responses to “Social Media Marketing Framework”

Tweets that mention Social Marketing Framework | grahamlubie.com -- Topsy.com says:

December 29, 2009 at 2:22 pm

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Social Media Marketing Framework

5 Responses to “Social Media Marketing Framework”

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