Social Media Marketing Framework
If you are looking for a “pretty” marketing presentation about why you need to get into Social Media Marketing, this Social Media Marketing Framework is not it. There are a lot of excellent ones explaining the potential of Social Media Marketing available online. The Social Media Marketing Framework is designed to be a practical and actionable blueprint that’s based on my own experiences, and on the experiences of other marketing experts that have run marketing campaigns (traditional and social), delivered interactive/technology services, and deployed repeatable processes and methodologies across multiple global industries leaders.
There are five main components to the Social Media Marketing Framework: (1) Objectives, (2) Measures, (3) Methods, (4) Initiatives, and (5) Operations. Each of these components has sub-parts that can work together and support your social media marketing activities. The rest of this slide deck expands on each of these components and includes a variety of different examples that can provide guidance as you implement Social Media for your B2B, B2C or Non-profit organization.
I hope that you find this Social Media Marketing Framework helpful. Many thanks to all those that have helped me refine (and continue to refine) my thinking in the area of Social Media Marketing.
BTW – Like what you see? Feel free to use it under the Creative Commons license. You can download a PDF version here or view a PPT version of it here. Need help with setting up your Social Media programs? Let’s talk.