It’s nice to be surprised…visiting a website and getting a personalized “hello”!

Every now and then I come across a website that impresses me by how they use simple technology in a unique and interesting way. Microsoft Hohm does this by using IP / location data to show visitors a dynamic and personalized message. Technologically simple, yet very innovative and an interesting marketing approach to increase conversions through personalized Calls to Action (CTA). Check out this screenshot showing...

Hootsuite 5 Delivers

Over the last year, Hootsuite has become my preferred (and recommend) social media Monitoring and Contribution Tool. The latest Hootsuite release delivers a great set of new features that enhances Hootsuite’s capabilities in Monitoring and Contribution. Of the five or six main features, the two most important are (1) the Facebook enhancements, and (2) the Google Analytics integration. 1. Facebook sharing...

Great Social Media Conversion Infographic

Over the last 12 – 18 months weak Social Media infographics have been showing up everywhere. Many of them rehashing the same thing as 50 of their clones, but using different colors or images. It’s probably the result of Social Media becoming a media “darling” and the sheer number of infographics rising. So, it was a nice surprise to find a very informative and unique infographic from the team...

Amazon Kindle – it’s not the device, it’s Design Thinking that drives it’s success.

When I go online to buy something, 80% of the time I start and end at www.amazon.com. Recently I got a Kindle so that number will probably go even higher…..and Amazon does a superb job of making sure that it does. What makes the Amazon experience so remarkable, is that the component parts of their service come together to create a superior whole.  Amazon exemplifies idea of  “positioning within an...

Top Social Media Sharing Trends

If your business is like any of the businesses that I work with on a daily basis, you have a finite $ and resouce budget (stating the obvious – huh?). So, given budget constraints, which Social Media networks do you allocate your resources to? There are a lot of different criteria that should come into play, but here are some Social Media sharing trends that can guide you: Top AddThis Social Media Sharing...