Social Media Video Posting – It’s Not Just About YouTube

As social networks grow, a handful of large sites seem to be “sucking the oxygen” away from a lot of other options and getting the majority of content postings. This is particularly evident in Video postings and sharing. You Tube is by far the most dominant, gets the most mentions and has the largest inventory of content. While I encourage postings to YouTube as a general practise, we can’t lose...

The Dark Secret of Social Media….it’s NOT free

Do a search on Google using the terms “social media free” and you get 242,000,000 results, then do a search on “social media costs” and you only get 92,200,000. Clearly 92 million is a lot of results, but the 2.5x difference seems to indicate a belief that Social Media  is Free. It is not – there are costs. For the most part, these social media costs fall into the following general...

Outside The Box Thinking – Improv Training For Your Marketing Team

A recent Facebook post by Hubspot (inbound marketing SaaS provider) described how their marketing team was going through improve training. My first reaction was “Huh, improve training?” Could I understanding send a Product manager to a Pragmatic Marketing class? Yes. Would I send a Direct Marketer to a Marketing Sherpa Lead Gen Summit? Yes. But improv training? After thinking about it a bit more, it...

Good list of social media Do’s and Don’ts

Dave Nelsen of Vistage has written a good list of the 10 Do’s and Don’ts of Social Media. I highly recommend it for anybody thinking about getting started in Social Media. Check it out....

Rolling Boulders and Social Media

If you are a marketer, it’s time to face a hard truth…..the world has changed and you have close to zero control over your online brands. This is a big contrast to the good old days of advertising and communications, circa 1998, when you could still exert tremendous brand control through advertising, promotions and PR. Am I exaggerating? Maybe a bit, but let me use a rolling boulder...