It’s nice to be surprised…visiting a website and getting a personalized “hello”!

Every now and then I come across a website that impresses me by how they use simple technology in a unique and interesting way. Microsoft Hohm does this by using IP / location data to show visitors a dynamic and personalized message. Technologically simple, yet very innovative and an interesting marketing approach to increase conversions through personalized Calls to Action (CTA). Check out this screenshot showing...

Great Social Media Conversion Infographic

Over the last 12 – 18 months weak Social Media infographics have been showing up everywhere. Many of them rehashing the same thing as 50 of their clones, but using different colors or images. It’s probably the result of Social Media becoming a media “darling” and the sheer number of infographics rising. So, it was a nice surprise to find a very informative and unique infographic from the team...

Top Social Media Sharing Trends

If your business is like any of the businesses that I work with on a daily basis, you have a finite $ and resouce budget (stating the obvious – huh?). So, given budget constraints, which Social Media networks do you allocate your resources to? There are a lot of different criteria that should come into play, but here are some Social Media sharing trends that can guide you: Top AddThis Social Media Sharing...

Top 5 criteria for evaluating sharing tools like AddThis, Add To Any, etc.

Over the last couple of weeks I have been evaluating which social media sharing tool is the best for client’s sites. You have probably clicked on a sharing tool, or at the very least seen one (look to the right of this article and you will see a red box with a white “+” in it. That’s an AddThis widget). Before getting into the criteria for selecting a sharing tool, let me address why it is...

Social Media App Review: Unilyzer

Need a single view of your social media world and frustrated with bouncing between multiple sites to check your progress? You’re not alone and Unilyzer is a potential solution. Unlike some of the social media suites that provide Monitoring, Contribution and Measurement, Unilyzer is focused on one thing: Measurement. The premise behind Unilyzer is that we all need a single dashboard to track our social media...