Making sense of the madness. Introducing the Social Media Marketing Framework!

Over the last six months I have had a lot of conversations about how “useless Social Media is”. Well, I disagree and hopefully I have been able to convince many of the people that I was speaking with otherwise. The root of why they feel Social Media is “useless”, is that it is chaotic with constant change.  If you are not immersed in Social Media and have a plan to incorporate Social Media...

Marketing Organization Structure 2.0

For the last decade or so I have successfully used the same marketing organization structure. With all the changes going on in marketing (e.g. new mediums, metrics driven evaluation, etc.) and the internationalization of my team, I’ve decided to spend some time analyzing and validating the structure. I organize based on the following work breakdown structure: Corporate / Group...