A SaaS Go-To-Market Segmentation Framework

While SaaS is a relatively new deployment option (since ~1998), it is still governed by the fundamental rules of B2B marketing: understand your customer (research), make sure that you connect with them (lead gen), and then provide them with a value proposition that they can’t refuse (product positioning). Sort of like the Godfather movie but without the terminal consequences. It’s a terribly summarized...

Only Possible With SaaS………

In a couple of my past posts, I pointed out that SaaS is not a one-size-fits-all deployment option. However, I do believe that there are some types of solutions that can only be effectively delivered as a SaaS solution – call it the “SaaS only” option. Typically, “SaaS only” is applicable when the software/service meets one of four functional criteria: (1) “SaaS only”...

SaaS, Governance & The IT Bypass

My last SaaS posts were mostly about SaaS from a SW company’s strategic perspective. This one is as a SaaS consumer – from the viewpoint of business and IT users. As a business user, SaaS represents a wonderful opportunity to find and start using new applications that make my job easier. All I need is a credit card, a computer and an internet connect. Great – after 10 minutes I can hit the ground...

Nucleus Research misses the mark on Saas vs ASP

I have been an interested reader of the Nucleus Research’s studies since they launched. For the most part their analysis is insightful and balanced but they really missed the mark in their “Hosted versus on-demand” study. http://nucleusresearch.com/research/notes-and-reports/hosted-versus-on-demand/ If you have ready any of my other posts on Software as a Service (SaaS), you will realize that I...

Nicholas Carr Grades Out At A “B”

I recently read an interview with Nicholas Carr of “Does IT Matter?” fame. His general position, is that as Utility Computing takes-off, IT will become redundant.http://www.cioinsight.com/c/a/Expert-Voices/Nicholas-Carr-Why-IT-Will-Change/ All in all, I think that he is going for headlines rather than taking into account the distinction between “powering IT assets” versus “delivering...