3 Reasons Hootsuite Is A Must For Corporate Social Media Teams

When evaluating social media engagement and analytics tools, Hootsuite needs to be in the conversation for 3 main reasons: 1. Secure Social Profiles Hootsuite’s recent launched of Secure Social Profiles is a fantastic new capability that can help prevent “brainless engagement”. Here is how they describe the update: “HootSuite’s new Secure Profiles feature prevents accidental updates by team...

The digital marketing awards are really nice…..though it’s the results that drive business!

Over the last year the (add)ventures Interactive / Technology team has won a variety interactive web awards. Most recently, we won two different Interactive Media Awards (IMA), one for an eCommerce site and the other for a sports event site.  While winning these awards is incredibly rewarding for the information architects, project managers, designers, copywriters and engineers that contributed to these projects,...

RIP Flash – Killed by Apple

Adobe Flash has had a good run but it’s time to say goodbye. Over the last six months, our engineering team has made a conscious decision to avoid using Flash wherever possible. Why? There are a few reasons, but mostly because Flash is costly to develop and maintain, not supported by Apple mobile browsers and it is a closed system unlike HTML5. Sure there are certain interactions that you cannot accomplish in...