Welcome to my personal blog. It is a collection of articles about trends in the world of digital marketing and e-commerce. A world that I am immersed in.
I am a digital marketer with a with a passion for defining and implementing technologies that drive business growth. After around 15 years of working as a business consultant and marketing advisor for some of the most successful global companies and a couple of high growth start-ups.
I am a partner at Accorin, a leading e-commerce agency headquartered in boston, MA. At Accorin I lead the digital strategy practice, focusing on e-commerce. In this role I work with leading B2B and B2C organizations to strategize, define, plan and implement their multi-channel e-commerce programs. Accorin’s services include:
- Analysis & Strategy
We help companies identify how digital growth can enable new business models and transform existing ones. We start with data analysis and customer research, develop actionable insights, and the detailed plans needed to implement.
We have designed, built and launched transformative technology solutions for some of the world’s most recognized brands both directly and through our agency partners. We’re Magento and Drupal veterans.
Our designers uncover the essence of your digital objectives, and design user experiences that drive business success. We use research-based design informed by focus groups, working sessions, and site mapping.
From targeted marketing campaigns to on-going emails, SEO, SEM, retargeting and social media engagement, we use data driven marketing techniques to drive new customer acquisition and customer retention. Our marketing is digital, measurable and drives revenues.