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  • Social Media Marketing Framework
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Hello Accorin!


By Graham Lubie | September 17, 2013 | Category Interactive & Digital Marketing, Management and Leadership, Marketing, Social Media, Strategy

After 3 ½ wonderful years at (add)ventures, I have moved on. I have only good things to say about my experiences at the company, the team, and the clients. Steve and Mary have built an organization to be proud of.

During my time leading the Digital / Interactive practice at (add)ventures, our combined US and India teams experienced rapid growth (~3x) and delivered fantastic, award-winning digital solutions for an array of large and small clients like CVS Caremark, Blue Cross Blue Shield of Rhode Island, Johnson & Wales University, Citibank, Rhode Island Housing, Accion, FM Global, Chemart, and more. It has been a privilege to have led these engagement teams.

I am most proud of my role in building a fantastic team of Strategists, Project Managers, Information Architects, Designers and Engineers that have delivered award winning, transformational work for our clients. Each individual on the team (both in Providence, USA and in the offshore-shore development center in Chennai, India) is a world-class talent.

My next stop is an exciting new ecommerce agency based in Boston that I have joined as a Partner. The new company is a combination of two existing digital agencies, Maintainet (MNET) and Hunt & Gather. Both agencies have a long track-record of delivering transformational digital and eCommerce experiences. MNET is run by Frank Thompson, and is a very experienced technology, digital marketing and eCommerce solution provider. Hunt & Gather is run by Carin Willis, and is a creative and user experience powerhouse. Both are world-class organizations with great teams that have worked with companies like Dunkin Donuts, Cumberland Farms, Dyson, MTV, Keds, Lindt, and Tufts Healthcare.

Hunt & Gather and MNET are not new to each other. Beyond having complementary capabilities, they have collaborated on a variety of projects over the last 3 years and are a cultural and philosophical fit. Most importantly, the Hunt & Gather team, MNET team and I share a dedication to excellent service and to taking our clients’ success personally.

I am looking forward to more wonderful experiences working with world-class talent and delivering transformative digital and ecommerce experiences. Hello Hunt & Gather.

About


Welcome to my personal blog. It is a collection of articles about trends in the world of digital marketing and commerce. A world that I am immersed in.

I am a digital marketer with a with a passion for defining and implementing technologies that drive business growth. After around 15 years of working as a business consultant and marketing advisor for some of the most successful global companies and a couple of high growth start-ups.

I am a partner at Accorin, a leading Boston e-commerce agency where I lead the digital strategy practice. In this role I work with leading B2B and B2C organizations to define, plan and implement their multi-channel commerce, web, mobile and digital marketing programs.

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All content on this site by Graham Lubie is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Based on the work at GrahamLubie.com.

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Categories

  • Design Thinking
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  • Interactive & Digital Marketing
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  • Product Management
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