Great Social Media Conversion Infographic

Over the last 12 – 18 months weak Social Media infographics have been showing up everywhere. Many of them rehashing the same thing as 50 of their clones, but using different colors or images. It’s probably the result of Social Media becoming a media “darling” and the sheer number of infographics rising. So, it was a nice surprise to find a very informative and unique infographic from the team at Unbounce (BTW – great product with a detailed review post coming soon).

Check it out:

All in all, the graphic does a great job of illustrating how social media initiatives can have specific goals, calls to action and landing pages. Another great point, is that once you have a new conversion, you can then use tools like Flowtown to build user profiles for more targeted marketing campaigns. I wonder when we will see the first clone of this infographic.

2 Responses to “Great Social Media Conversion Infographic”

1. Oli Gardner says:

   June 23, 2010 at 7:49 am

   Hi Graham,

   Thanks for the really kind words, I really appreciate your comments. The graphic became a bit of an obsession for me in a week away from the office in Montreal (working holiday).

   It’s also set an internal bar in my mind to maintain, so hopefully there will be more of the same coming soon.

   Looking forward to your review. If you need any details or an interview with some of our personnel, give me a shout.

   Cheers
   Oli
2. Graham Lubie says:

   June 23, 2010 at 7:54 am

   Great graphic Oli.

   BTW – I also find that being away from the constant activity of the office can jump start creativity.

   Cheers,

   Graham