@ the intersection of strategy, marketing and technology
It’s nice to be surprised…visiting a website and getting a personalized “hello”!
Posted by Graham Lubie on Jun 29th, 2010 | 0 comments
Every now and then I come across a website that impresses me by how they use simple technology in a unique and interesting way. Microsoft Hohm does this by using IP / location data to show visitors a dynamic and personalized message. Technologically simple, yet very innovative and an interesting marketing approach to increase conversions through personalized Calls to Action (CTA).
Check out this screenshot showing my visit to the Microsoft Hohm website from my office in Providence, RI. Very cool and a great way to engage website visitors.
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I am a marketing exec with a passion for technology and innovation. After 15 years of working as a business consultant and marketing executive for some of the most successful global companies and a couple of start-ups, I currently lead the Interactive / Technology team at (add)ventures.
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