It’s nice to be surprised…visiting a website and getting a personalized “hello”!

Every now and then I come across a website that impresses me by how they use simple technology in a unique and interesting way. Microsoft Hohm does this by using IP / location data to show visitors a dynamic and personalized message. Technologically simple, yet very innovative and an interesting marketing approach to increase conversions through personalized Calls to Action (CTA). Check out this screenshot showing...

Hootsuite 5 Delivers

Over the last year, Hootsuite has become my preferred (and recommend) social media Monitoring and Contribution Tool. The latest Hootsuite release delivers a great set of new features that enhances Hootsuite’s capabilities in Monitoring and Contribution. Of the five or six main features, the two most important are (1) the Facebook enhancements, and (2) the Google Analytics integration. 1. Facebook sharing...

Twitter Weekly Updates for 2010-06-27

Twitter Weekly Updates for 2010-06-20 http://goo.gl/fb/Gc8kM # @BobbyRettew .. nice job by CVS integrating social media online and offline #socmedia # B2B Spending on Social Media to Explode – BIG gap btwn Social Sites and Website http://ht.ly/20XTK # LinkedIn Revamps Groups With Likes, Follows and Discussions » Social Media Marketing News http://ht.ly/21Goj # RT @JasonFalls: More good thoughts on the...

Great Social Media Conversion Infographic

Over the last 12 – 18 months weak Social Media infographics have been showing up everywhere. Many of them rehashing the same thing as 50 of their clones, but using different colors or images. It’s probably the result of Social Media becoming a media “darling” and the sheer number of infographics rising. So, it was a nice surprise to find a very informative and unique infographic from the team...

Twitter Weekly Updates for 2010-06-20

Twitter Weekly Updates for 2010-06-13 http://goo.gl/fb/C3GiU...