@ the intersection of strategy, marketing and technology

New Gig, New Horizons

After working for the last 10+ years as a marketing and product management exec in the software industry, I am delighted to be returning to my services roots.

Right out of college I worked for Accenture (then Andersen Consulting) as a consultant, and I loved the fast pace, variety, client interaction and working with leading edge technology. I was at Accenture when client-server was still new and “C” was the “it” language. This was also about the same time that the internet was starting to take hold. It was a great time to be a consultant, and given the changes taking place in technology  today (ie. mobile, interactive, social media, analytics, etc.), I feel that we are in a similarly exciting period.

So, I have felt compelled to get back into services / consulting and jumped at the opportunity to join (add)ventures to lead the company’s Interactive/Technology group. (add)ventures is an integrated marketing agency with a world-class team and fantastic clients like CVS, Hasbro, Marriott and Dunkin Donuts. Checkout the site for some great case studies.

It’s a great gig with the responsibility of pushing the “marketing-technology” envelope on behalf of our clients. Stay tuned, lots of interesting info coming down the line.

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One Response to “New Gig, New Horizons”

  1. [...] This post was mentioned on Twitter by Graham Lubie. Graham Lubie said: New Gig, New Horizons http://goo.gl/fb/5aPzX [...]

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