Social Media App Review: Unilyzer

Need a single view of your social media world and frustrated with bouncing between multiple sites to check your progress? You’re not alone and Unilyzer is a potential solution. Unlike some of the social media suites that provide Monitoring, Contribution and Measurement, Unilyzer is focused on one thing: Measurement. The premise behind Unilyzer is that we all need a single dashboard to track our social media...

Tracking Social Media with Google Analytics and Hootsuite

Hootsuite just added a new capability that allows users to create custom URL Parameters for analytics tracking.  This is very powerful and has been on my Hootsuite “wishlist” for quite a while. Here’s why:  one of the issues with social media contributions  is that tracking outcomes and associating them to Social Media Objectives is quite difficult (though definitely not impossible). This new...

Top 5 Tools For Getting Started In Social Media

Earlier today I had a conversation with a group of PR pros about social media metrics and the best tools to track and aggregate those metrics.  Type  “Social Media Tools” into Google and you get 136m results, so selecting the best ones to get started can be a daunting task. So, if you need a set of very functional and powerful tools at a great price (most are free), here is a list of my favorites: 1....