Doing It Right – McKinsey Integrates Social Media
McKinsey is recognized as a premier Strategy firm and a business thought-leader. From what you will see next, their thought leadership evidently extends to their marketing and social media activities as well. I have subscribed to McKinsey Quarterly for quite a while and have always been impressed with their insights. The most recent edition exemplifies some great social media best practices. This post highlights a handful of examples of how McKinsey uses social media in conjunction with their Direct Mail and Web Content. Each component is excellent.
1. Email Newsletter
The image below shows the actual text from a periodic McKinsey Quarterly email. Each article has social media sharing options.
2. Email Newsletter to Twitter transition
If you click on a Twitter “Share” option in the email, McKinsey makes it easy to distribute by pre filling your text with both a @mckquarterly retweet + shortened URL.
3. Web Content
Clicking on the article link takes you directly to McKinsey Quarterly where the Social Media components are everywhere. I especially like the multiple tiers of engagement options. Having the Primary Call To Action box (Keep In Touch) in the right corner “above the fold” supports natural top-right to bottom-left page viewing styles.
4. Twitter to Web
If you go to McKinsey Quarterly on Twitter, all will see that all their tweets (at least all the ones that I have seen) have shortened URLs that link back to only their web content.
All in all, McKinsey Quarterly is doing a tremendous job of integrating Social Media across their marketing initiatives and using Social Media to reinforce their thought leadership brand.
Do you have examples of Corporate Social Media done really well? Let me know. Also, if you like what you read, please leave a comment or follow me on Twitter to get the latest updates.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=a89ce7e0-6d96-4df3-9030-6ea5388a07be)
2 Responses to “Doing It Right – McKinsey Integrates Social Media”
Leave a Reply
I am a marketing exec with a passion for technology and innovation. After 15 years of working as a business consultant and marketing executive for some of the most successful global companies and a couple of start-ups, I currently lead the Interactive / Technology team at (add)ventures.
All content on this site by Graham Lubie is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Based on the work at GrahamLubie.com.
I’m the publisher of the McKinsey Quarterly. Thank you for the kind words re: our use of social media. We have found that our connection with our readers is much deeper as a result, and have really benefited from the knowledge exchange that has come as a result of it. That said, we’re still learning and watching with great interest as things continue to evolve in the space.
[...] social as well. McKinsey do a great job in integrating all their channels. Graham Lubie’s blog has kindly put together a case study to highlight this. It shows how email for example can be used [...]