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Social Media App Review: Biz360

Posted by on Feb 22nd, 2010 | 3 comments

Over the last 6 months I have evaluated a lot of applications for Social Media Monitoring, Contribution and Measurement (M-C-M) on behalf of clients. Starting with this blog post on Biz360, I will be publishing the results of these evaluations each month. Each evaluation covers the functionality in the application at the time of the review and uses a standard set of criteria to enable “apples-to-apples” comparisons. If you are the app developer and feel that I have omitted an important detail, let me know and I will update the data as appropriate.

Overview
Company Biz360
Product Community

Core Capabilities M-C-M [0 – 5]
Monitoring: 4
Contribution: 0
Measurement: 3

General Capabilities
Tagging Yes
Workflow Yes
Discussions No
Manual Content Exclusion Yes
Manual Sentiment Assignment Yes
Dashboards Yes
Topic Alerts / Scheduled Reports Yes

Aggregate Analysis & Reporting Capabilities
Sentiment Yes  [“Tone” in Biz360]
Impact Yes
Graphing & Charting Yes
Coverage Metrics Yes  [mentions by time frame across channels]

Channel Analysis & Reporting Capabilities
Sentiment Yes
Impact Yes
Resonance / Reach Yes
Relevance Partial

Strengths
  • Extensive reporting with scheduling of dashboard reports.
  • The Biz360 “Velocity” metric supports measuring changes in how often your key terms are mentioned by time period.
  • Coverage metrics support setting detailed Engagement goals with the ability to measure success.
  • Other modules in the product suite can be leveraged to expand beyond Social Media into other PR / Communications areas.
  • Deep channel coverage – i.e. they index data from a large number of different sources.
  • The company is investing heavily in new features and functionality.

Weaknesses
  • A bit more complicated to setup than some of the other tools (but not much).
  • Limited ability to discuss / comment on items within the tool.
  • Expensive for an entry level / small social media Monitoring program

Pricing
  • Pricing ranges from 1 user / 5 topics for $399 to 20 users / 50 topics for $2,799
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3 Responses to “Social Media App Review: Biz360”

  1. Maria Ogneva says:
    February 22, 2010 at 9:34 pm

    Thanks for the review, Graham! I think this is a very necessary endeavor that you have undertaken: to compare the various SM measurement and monitoring platforms in an apples-to-apples fashion. I am sure that many people will find your reports very helpful.

    We are innovating and iterating quickly, and I am sure we will be addressing most of the items from the list of weaknesses in short order. I would be delighted to give you a walk through when we release a bundle of major features.

    To the list of strengths, I would also add being able to measure sentiment on both, the topic and the article level for even greater accuracy, as well as best-in-class support. We have 5 X 24 support for our clients, as well as a team of extremely smart topic creation engineers who program very complex topics for some of our enterprise-sized clients.

    Cheers!

    Maria Ogneva
    Biz360, Director of Social Media
    @themaria @biz360

  2. monitoring the media monitoring says:
    February 23, 2010 at 3:06 am

    [...] Link: Social Media App Review: Biz360 | grahamlubie.com [...]

  3. Graham Lubie says:
    February 23, 2010 at 8:39 am

    Hi Maria,

    I would look forward to a walk through of Biz360’s next feature set. As the review indicates, I am impressed by the functionality in Biz360 and the value proposition for the product is strong. Keep up the good work.

    Cheers,

    GNL

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