Social Media App Review: Biz360

Over the last 6 months I have evaluated a lot of applications for Social Media Monitoring, Contribution and Measurement (M-C-M) on behalf of clients. Starting with this blog post on Biz360, I will be publishing the results of these evaluations each month. Each evaluation covers the functionality in the application at the time of the review and uses a standard set of criteria to enable “apples-to-apples”...

Doing It Right – McKinsey Integrates Social Media

McKinsey is recognized as a premier Strategy firm and a business thought-leader. From what you will see next, their thought leadership evidently extends to their marketing and social media activities as well.  I have subscribed to McKinsey Quarterly for quite a while and have always been impressed with their insights. The most recent edition exemplifies some great social media best practices.  This post highlights...

5 Must Have Social Media Components For Your Corporate Website

I have recently been asked (multiple times)  “What are the must have Social Media components for a corporate website?”.  And like a lot of answers to social media questions, it depends on your objectives, your industry and your target customers. With that said, your website is central to your social media presence and is where your customers will get the “official” information on your...