Making sense of the madness. Introducing the Social Media Marketing Framework!
Over the last six months I have had a lot of conversations about how “useless Social Media is”. Well, I disagree and hopefully I have been able to convince many of the people that I was speaking with otherwise. The root of why they feel Social Media is “useless”, is that it is chaotic with constant change. If you are not immersed in Social Media and have a plan to incorporate Social Media into your business, it can be overwhelming.
To me, Social Media is an opportunity for organizations to accelerate their growth with this exciting new addition to integrated marketing and communications. It is not obvious how a company should structure its Social Media Marketing program to deliver repeatable, measurable business results. So, I have developed a Social Media Marketing Framework (or shortened for Twitter to #SMMF). This Framework provides an execution blueprint that you can use to structure your social marketing activities to deliver exceptional business value.
There are five main components to the Social Media Marketing Framework: (1) Objectives, (2) Measures, (3) Methods, (4) Initiatives, and (5) Operations. Each of these components has sub-parts that can work together and support your social media marketing activities. Interested in learning more? You can by going to http://www.grahamlubie.com/social-media-marketing-framework/.
BTW – it is licensed under a Creative Commons License so you can reuse it.