Making sense of the madness. Introducing the Social Media Marketing Framework!

Over the last six months I have had a lot of conversations about how “useless Social Media is”. Well, I disagree and hopefully I have been able to convince many of the people that I was speaking with otherwise. The root of why they feel Social Media is “useless”, is that it is chaotic with constant change.  If you are not immersed in Social Media and have a plan to incorporate Social Media...

Wow – what a shift in SaaS/Cloud adoption

When starting Celarix in 1998, the term ”SaaS” hadn’t been coined yet and we called ourselves an “ASP” or application service provider. But like the old saying goes, if it walks like a duck, quacks like a duck and looks like a duck, it’s probably a duck. Celarix was a SaaS provider through and through and one of the very first enterprise SaaS providers in the the Logistics / SCM...

Social Media is NOT the only tool in the Marketing toolbox

I started out this post with the title “Social Media Marketing is no Island” to reflect the idea that SMM is not by itself “out there”. It should be an integral part of the Marketing toolbox – though just a part. With all the hype around Social Media, it is easy to forget that it really only covers 1 of Kotler’s 4Ps of marketing, namely Promotion. Of promotion, it is only 1 of...

5 very interesting insights into Social Media from Cisco

Cisco just released a study that “Reveals Proliferation of Consumer-Based Social Networking Throughout the Enterprise and a Growing Need for Governance and IT Involvement”.  Here are some very enlightening quotes from CNN on the study: Evgeny Kaganer, Ph.D., lead researcher and assistant professor, IESE Business School “The research findings spotlight an underestimation of the power and influence...