Do It Pro Bono in 2010

About two years ago I started volunteering with the Taproot Foundation as an Account Director. If you are unfamiliar with Taproot Foundation, they are a non-profit organization that recruits marketing professionals to assist other non-profits with their marketing programs. As a volunteer or non-profit, it is a fantastic organization and I highly recommend working with them. They also do a tremendous job of using...

“Gasp” Twitter isn’t for everyone. Is it for you?

When discussing  Social Media with B2B and B2C executives, the conversation invariably gets  to some form of: “Should I be using Twitter?” It’s an important question and I give the same answer every time “It depends”. Businesses should not be Twittering for the sake of Twittering because it is the “hot Social Media thing”. Businesses should be Twittering if it...

2010 Social Media Marketing budgets to increase between 43% and 79%

Marketing Sherpa just released results on Social Media budget trends for 2010. Not surprisingly, companies will be allocating a whole lot more $ to Social Media Marketing in 2010 than they did in 2009. Given the justifiable hype around Social Media, I anticipate a lot more companies implementing their Social Media Frameworks in 2010. Here is the link to their chart: “Social marketing budgets to grow in...

Social Media Video Posting – It’s Not Just About YouTube

As social networks grow, a handful of large sites seem to be “sucking the oxygen” away from a lot of other options and getting the majority of content postings. This is particularly evident in Video postings and sharing. You Tube is by far the most dominant, gets the most mentions and has the largest inventory of content. While I encourage postings to YouTube as a general practise, we can’t lose...

The Dark Secret of Social Media….it’s NOT free

Do a search on Google using the terms “social media free” and you get 242,000,000 results, then do a search on “social media costs” and you only get 92,200,000. Clearly 92 million is a lot of results, but the 2.5x difference seems to indicate a belief that Social Media  is Free. It is not – there are costs. For the most part, these social media costs fall into the following general...