Official Transcript from Steve Ballmer and Rupert Murdoch’s meeting

On Wednesday, the Internet was buzzing with the news that Steve Ballmer of Microsoft, and Rupert Murdoch or News Corp, were discussing an agreement that would allow Microsoft exclusive access to News Corp content. Here is the transcript from the Ballmer / Murdoch conversation that led to this announcement. Ballmer:   “Rupert, we both have a problem and I think we can help each other. Google...

Social Marketing Apps – Clutter Buster Daily Tweet

New Social Media Marketing apps are popping up every day, and it is tough to keep track of all the different players. So, starting today, I am sending a once-a-day Tweet highlighting an innovative Social Media Marketing app. Here’s the general format: [AppName]-[Bit.ly URL]-[Type] #socmktgapps. Break through the clutter…..follow me on Twitter and hear about the best and most innovative Social...

Outside The Box Thinking – Improv Training For Your Marketing Team

A recent Facebook post by Hubspot (inbound marketing SaaS provider) described how their marketing team was going through improve training. My first reaction was “Huh, improve training?” Could I understanding send a Product manager to a Pragmatic Marketing class? Yes. Would I send a Direct Marketer to a Marketing Sherpa Lead Gen Summit? Yes. But improv training? After thinking about it a bit more, it...

Micro ISVs are the Garage Bands of technology

Balsamiq (see prior post) bills itself as a Micro ISV. Until a couple of weeks ago, I had never heard the term “Micro ISV” so I decided to dig a bit deeper. My findings in a nutshell: Micro ISVs are a very interesting concept and are viable because of the seismic changes that we are experiencing in marketing and technology. Here’s a basic definition: “A Micro ISV is an Independent Software...

A Good Wireframe’s Worth More Than A 1,000 Words

If you’ve ever designed a software product or built a complex website, you’ve gone through at least some of the following steps: Gather Requirements Brainstorm & Conceptualize using Wireframes Do the Design Develop Test Deploy Well, step #2 of creating wireframes has gotten a whole lot easier with Balsamiq. It’s a great tool for quickly creating wireframes and mockups. Balsamiq has a...