Strategy, Marketing and Social Media Delivered

It’s nice to be surprised̷...

Every now and then I come across a website that impresses me by how they use simple technology in a unique and interesting way. Microsoft Hohm does this by using IP / location data to show visitors a dynamic...

Great Social Media Conversion Infogr...

Over the last 12 – 18 months weak Social Media infographics have been showing up everywhere. Many of them rehashing the same thing as 50 of their clones, but using different colors or images. It’s...

Amazon Kindle – it’s not...

When I go online to buy something, 80% of the time I start and end at www.amazon.com. Recently I got a Kindle so that number will probably go even higher…..and Amazon does a superb job of making sure...

Top Social Media Sharing Trends...

If your business is like any of the businesses that I work with on a daily basis, you have a finite $ and resouce budget (stating the obvious – huh?). So, given budget constraints, which Social Media...

Top 5 criteria for evaluating sharin...

Over the last couple of weeks I have been evaluating which social media sharing tool is the best for client’s sites. You have probably clicked on a sharing tool, or at the very least seen one (look to...

New Gig, New Horizons...

After working for the last 10+ years as a marketing and product management exec in the software industry, I am delighted to be returning to my services roots. Right out of college I worked for Accenture (then...

Social Media App Review: Unilyzer...

Need a single view of your social media world and frustrated with bouncing between multiple sites to check your progress? You’re not alone and Unilyzer is a potential solution. Unlike some of the social...

Tracking Social Media with Google An...

Hootsuite just added a new capability that allows users to create custom URL Parameters for analytics tracking.  This is very powerful and has been on my Hootsuite “wishlist” for quite a while....

Top 5 Tools For Getting Started In S...

Earlier today I had a conversation with a group of PR pros about social media metrics and the best tools to track and aggregate those metrics.  Type  “Social Media Tools” into Google and you get...

Social Media App Review: Biz360...

Over the last 6 months I have evaluated a lot of applications for Social Media Monitoring, Contribution and Measurement (M-C-M) on behalf of clients. Starting with this blog post on Biz360, I will be...
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