Groupon Now – an interesting e...

Over the last couple of years I have been following the “social purchasing” space and have written a number of posts on this topic. Most of them have been about Groupon and have been pessimistic...

3 Reasons Hootsuite Is A Must For Co...

When evaluating social media engagement and analytics tools, Hootsuite needs to be in the conversation for 3 main reasons: 1. Secure Social Profiles Hootsuite’s recent launched of Secure Social Profiles...

Big 4 Social Media networks suck the...

When discussing social media marketing $$$ with clients, I am finding that increasingly the Big 4 Social Media Networks (ie. Facebook, Twitter, YouTube and LinkedIn) are the ones clients are choosing to focus...

3 Reasons Groupon turning down $6B w...

Recently the Groupon team turned down a $6b acquisition offer from Google. Waaaay bad move. The Groupon team should have taken the $$$ and jetted to Tahiti for some R&R. A quick background: Groupon is a...

The digital marketing awards are rea...

Over the last year the (add)ventures Interactive / Technology team has won a variety interactive web awards. Most recently, we won two different Interactive Media Awards (IMA), one for an eCommerce site and...

The answer to Twitter overload: Pape...

I came across the term “Twitter overload” the other day and immediately understood the reference. Twitter is a great channel for following thought leaders and culling insights from social media...

RIP Flash – Killed by Apple...

Adobe Flash has had a good run but it’s time to say goodbye. Over the last six months, our engineering team has made a conscious decision to avoid using Flash wherever possible. Why? There are a few...

Desiderata...

Almost 100% of my posts are about marketing, technology, analytics and social media, but once in while I come across a remarkable idea or different concept that just calls for a post.  Here’s...

Web Services & SaaS…..tru...

While driving between meetings today, it struck me how ubiquitous Software Services and SaaS “apps” have become. It is pretty astounding. When HP first started discussing “Web Services”...

It’s nice to be surprised̷...

Every now and then I come across a website that impresses me by how they use simple technology in a unique and interesting way. Microsoft Hohm does this by using IP / location data to show visitors a dynamic...